WSQ Content Strategy with AI

Boost your business with Smarter, Scalable, and High-Impact Content

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Objectives

In today’s fast-evolving digital landscape, businesses need data-driven, AI-enhanced content strategies to stand out and engage their audiences effectively. WSQ Content Strategy with AI is a comprehensive training program designed to equip professionals with the essential skills to conceptualize, plan, and execute impactful content strategies.

Through this course, participants will learn to:

Conceptualize Content Ideas – Develop compelling brand identities, craft buyer personas, and create engaging content that aligns with marketing objectives.
Map Digital Storyboards – Utilize social listening techniques to analyze customer sentiments and refine content plans accordingly.
Identify Content Requirements – Conduct competitor analysis and leverage AI-driven insights to track industry trends and influencers.
Determine Content Delivery Frequency – Optimize content timing and frequency based on audience behavior and preferences.
Choose the Right Content Types & Styles – Tailor messaging and ad formats for different customer segments to maximize engagement.
Distribute Content Effectively – Select the best marketing channels and allocate resources strategically for maximum impact.
Develop Execution Guidelines – Understand the legal aspects of digital marketing and create structured content implementation plans.

This course is ideal for marketing professionals, content creators, and businesses looking to enhance their digital marketing efforts with AI-powered content strategies. Whether you’re an experienced marketer or new to the industry, you’ll gain practical insights and hands-on experience to bridge skill gaps and drive measurable results.

content

Target Audience

Sales Professionals
Financial Services Consultants
Insurance Agency Leaders
Insurance Brokers
Real Estate Agents
Business Development Managers
Business owners with sales responsibilities.

Mode of Training

Details

Lecture
Didactic Questioning
Video
Demonstration
Hands-On Practice
Group Discussion
Presentation

Pre-Requisites

21 years and above
Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
Possess immediate computer literacy
Minimum 1 year of working experience

Certification

Certificate of Completion - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Kash Academy Pte Ltd.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive an OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

Funding Validity Period

1 Apr 2025 - 31 Mar 2027

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to contact@kashacademy.com and we will address them

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commencement.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Duration: 2 days

Date: 1 - 2 Apr 2025

Time: 9.30 am to 5.30 pm

Course Fee: $1,000 (Excl. GST)

Venue: Lifelong Learning Institute

(Physical classroom training)

Please bring along your laptop for hands on practice

The following funding supports are available subject to eligibility:

WSQ Funding
SkillsFuture Credit
SkillsFuture Enterprise Credit (SFEC)
Enhance Training Support for SMEs (ETSS)
Absentee Payroll (AP)
Union Training Assistance Programme (UTAP)
Post-Secondary Education Account (PSEA)

Upon indicating your interest by submitting the form below, a course consultant will assist you with the registration.

Training Fees and Subsidies

Self-Sponsored

Self-Sponsored	Singapore Citizens aged 21-39 & PRs	Singapore Citizens aged 40 & above
Course Fee	$1,000 (Excl. GST)	$1,000 (Excl. GST)
Funding by SkillsFuture Singapore (Baseline)	50%	70%
Funding amount	$500.00	$700.00
GST	$90.00	$90.00
Amount Payable	$590.00	$390.00

Eligible for SkillsFuture Credits

Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability

*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored

Company-Sponsored	SME**	(Non-SME) Eligible for Singapore Citizens	(Non-SME) Eligible for 40 & above
Course Fee	$1,000 (Excl. GST)	$1,000 (Excl. GST)	$1,000 (Excl. GST)
Funding by SkillsFuture Singapore (Baseline)	70%	50%	70%
Funding amount	$700.00	$500.00	$700.00
GST	$90.00	$90.00	$90.00
Amount Payable	$390.00	$590.00	$390.00

Additional Support via Absentee Payroll

$4.50/hr, capped at $100,000/enterprise/year

**SME Eligibility Criteria

Registered or incorporate in singapore
At least 30% local shareholding by singapore citizens or PRs
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Trainer

Chong Soon Onn

Author, Consultant & Trainer

Soon Onn is recognized as one of the foremost experts in insurance and investment planning in Asia. He has more than 3 decades of award-winning experience in the insurance & financial services industry and has received most of the industry's top awards.

He is also a highly sought after as a speaker, trainer and curriculum design specialist and have been consulted by numerous banks, insurance companies and financial institutions throughout Asia.

He has coached hundreds of agency leaders built their own million dollar agencies and has trained tens of thousands of agents in the area of sales, motivation and leadership. Many of them have gone on to achieved Million Dollar Round Table (MDRT) as well as Court of the Table (COT).